Use your head
Research shows that wearing a bicycle helmet reduces the risk of brain injury. Yet the helmet is far from always being worn. Lazer and Team Jumbo Visma therefore join forces this spring and launch the 'Use your head' campaign.
Lazer has a huge track record within cycling. The brand is known for its high-quality helmets, made for professional cycling teams such as Team Jumbo-Visma. Now Lazer is using its expertise and fame to tackle a social problem together with Team Jumbo-Visma.
The riders of Team Jumbo-Visma will appear at the start of Paris-Roubaix on Saturday 8 and Sunday 9 April with an exclusive helmet design to draw attention to the issue of safety on bikes and to encourage helmet wearing.
The helmet in the picture is not the helmet of the campaign. The design for it will only be unveiled during Paris-Roubaix.