Thanks to the collaboration with main sponsor Visma, a pioneer in business software, and BetCity.nl, a Dutch provider of online sports betting, the Control Room is a groundbreaking example of modern technology in top-level sport, analysing real-time, generally available data during the stages such as TV footage, weather information and race radio to optimise race decisions. Visma's expertise in data collection and visualisation, together with BetCity's goal of playing smarter, creates a unique tool within cycling.

Head of Performance Mathieu Heijboer: "We are very happy that we were able to develop the Control Room with our innovative partners, which allows us to collect and analyse even more live data and get a better overview of the race. This will enable us to support the coaches in the car and help them make the best possible tactical decisions faster.”

Heijboer: "Together with these partners, we are taking another step in further developing the world of cycling. We are proud of that and look forward to utilising the Control Room from the very first Tour de France stage in Florence.”

Visma CEO Merete Hverven: “We are thrilled to provide continued software expertise via the Control Room to help Team Visma | Lease a Bike perform their best. Together, we are breaking new ground in elite-level cycling, demonstrating the power of digital solutions to support decision-making and improve performance, not just for business and society, but also in the world of sport.”