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From brainstorm to Renaissance jersey: the design process of our Tour de France campaign explained

From brainstorm to Renaissance jersey: the design process of our Tour de France campaign explained

Our riders are competing in the entire Tour de France wearing the unique Renaissance jersey. This beautiful outfit pays homage to limitless thinking and involves nearly a year of work. How does this design process unfold? Read all about it here, exclusively for Fan Peloton members.

This content item is exclusive for members of the Fan Peloton

Become part of Team Visma | Lease a Bike and join our Fan Peloton! Becoming a member is free. Do you want more benefits? Then upgrade to the package that suits you

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