In 2025, FoodCoach continues to power our team’s success story while expanding its reach to athletes and coaches worldwide. Join a growing community optimizing nutrition for peak results! 

“With so much to focus on – cycling, training, recovering, and meeting everyone’s demands – thinking about proper nutrition can be an extra stress you don’t need. The FoodCoach app takes that weight off your shoulders, providing clear guidance on what and how much to eat throughout the day.” – Wout van Aert

At Team Visma | Lease a Bike, we know that greatness starts with the basics. Every meal is a chance to improve your performance. Consistency is the key to real performance gains, and FoodCoach makes it easy to stay on track.

In 2024, FoodCoach helped Team Visma | Lease a Bike riders:

• Logging 55,000 meals, ensuring precision in every bite.
• Strategically consume 40 million calories, aligned with training and competition demands.
• Lose 65-70 kg, the World Tour team managed to lose equivalent of an entire rider, shedding weight without losing performance.
• Keep a peace of mind, reducing stress and simplifying nutrition, ensuring all riders can focus on performance.

“FoodCoach has taken away the mental stress for me. Eating has become so much easier and more enjoyable because I don’t have to think about what I need at what moment.”
– Matteo Jorgenson

In 2024, we focused on enhancing our FoodCoach app’s features to better support Team Visma | Lease a Bike riders in managing their nutrition at home. Meal preparation outside of competitions is where the foundation of performance is built. Throughout the years,, and FoodCoach has become an essential tool to make this process smarter, easier, and more professional.

The updates ensure that riders can:

• Plan meals dynamically, with the app recalculating energy needs based on training intensity and goals.
• Use barcode scanning to simplify ingredient tracking, saving time during busy schedules.
• Enjoy flexible options, such as skipping or locking meals, while still keepingkeeping their nutrition aligned with their performance objectives.

These improvements addressed the unique challenges of eating at home, allowing riders to balance the precision required for peak performance with the simplicity they need to maintain consistency.

“I now enjoy more variety in my meals, making eating both easier and more enjoyable. With FoodCoach recalculating your needs, you can make faster progress and get the most out every training session.” – Cian Uijtdebroeks

In 2024, FoodCoach solidified its position as a global leader in performance nutrition, introducing two new paid subscription services that expanded its impact and created new revenue streams:

• FoodCoach Premium empowered 5,000 athletes from over 70 countries, supporting their performance across cycling, running, and fitness.
• Cockpit for Coaches enabled 26 professional coaches to manage nutrition for over 800 athletes, providing tailored plans and progress tracking.

These launches, along with integrations with Garmin, Strava, TrainingPeaks, Wahoo, and JOIN, have made FoodCoach one of the most comprehensive and widely used platforms in the world of performance nutrition.

With these innovations, FoodCoach continues to redefine how athletes and coaches fuel success, establishing strong foundations for growth in 2025.

“The app makes life both easier and more professional – something that usually feels like an either-or choice. I have to say, I was pleasantly surprised when I first started using The Athlete’s FoodCoach app. Now, I approach meals with an entirely new perspective.” – Victor Campenaerts

2025 is not just about maintaining momentum; it’s about reaching new milestones for every team member. The Medal Challenges initiative will empower our Development riders, giving them access to focused nutrition strategies that align with their aspirations to excel on the global stage. These challenges guide riders through the journey of mastering consistency and optimizing performance with personalized, data-driven insights from FoodCoach.

At the heart of Medal Challenges is the "My Focus"- feature, which helps riders concentrate on one nutrition topic at a time. Each challenge delivers clear insights alongside actionable steps through the app, providing practical tools to improve eating routines immediately. This focused approach makes it easier to build skills and habits that drive real results.

Meanwhile, the Women’s World Tour team is aligning its FoodCoach program with the standards already in place for the Men’s World Tour team. This ensures equal access to advanced nutritional support, helping all our riders perform at their best.

Victor Campenaerts said it best: with FoodCoach, your life becomes easier and more professional. In 2025, let’s focus on the basics, reduce the stress, and build consistency one meal at a time.

Download The Athlete’s FoodCoach app today and take the first step toward smarter, simpler nutrition. Together, we’ll make 2025 your strongest year yet.